Responsible for VHS - the Wistia design system - including identifying needed components, documenting usage, and creation & implementation. Execute against vision for a visual refresh of the product. Focus on team processes and providing feedback to designers based on a “birds-eye” view of the Wistia product.
Led design for Core Product Experience to bring podcasts into Wistia. Broke down large projects into actionable tasks to take on personally or delegate. Provided direct feedback and coaching to direct report, leading (in part) to a promotion.
Took a lead role in designing multiple new features for our flagship product. Identified design gaps and overlaps across multiple streams of work, and work with stakeholders to address them. Designed and implemented team wide design processes to ensure consistent quality and expectations on the team. Mentored junior designers and set them up for success as they grew into new roles.
Initiated, conceptualized, and designed new features based on user feedback and strategic insight. Collaborated with product managers and engineers to get new designs on the road map and implemented in the product. Helped make Soapbox a product leader in the market, while ensuring the long-term health of the product by creating and maintaining the design system and processes. Set an example for other designers at Wistia by creating high-caliber work and providing clear and constructive feedback.
Took projects delegated to me and executed them in creative, simple, and visually compelling ways. Worked with stakeholders to find new opportunities for design and innovation. Worked with the design team to hone our internal processes and elevate feedback and communication amongst the team.
Directly responsible for all aspects of product & design. Created a double-sided marketplace inclusive of an e-commerce site for consumers to purchase food from famers, and a farmer facing dashboard to manage shipments & customers. Balanced early-stage startup pressures with creating a high quality product. Visited farms and helped farmers pack boxes to ease adoption of product.
Responsible for visual design and UX for QuitNet, an online smoking cessation community with a large active user base. Balanced needs of non-technical users with product goals to identify, assess, and plan new features on a team of copy writers, project managers, front-end developers, and back-end engineers to make sure product proceeded according to roadmap. Collaborated with other designers at the company to maintain consistent quality across products.
Designed marketing communications to be sent to North American PayPal consumers such as onboarding emails, display ads, and PayPal website placements. Worked with marketing managers to develop strategies for engaging with consumers. Worked with agencies and provide feedback on externally developed creative in order to maintain consistent quality and tone across all NA marketing. Developed new creative styles to push the brand further while respecting current brand guidelines and legacy creative.